Sunday, November 29, 2009
His name was Fred Martin. He was impeccably dressed, had decades of experience and clearly knew how a suit should fit. After about an hour of his time, I purchased my first suit from Mr. Martin, a gray pinstripe. I left the Brooks Brothers store knowing that I got not just a quality suit, but quality service.
I also knew that I was coming back to see Mr. Martin next time.
In years past, a clothing salesperson who earned the respect of customers over the years generates loyalty that is unique to that salesperson. Relationships are developed over time. In Mr. Martin's case, he took time to know my name, what my preferences were, and contacted me without being intrusive if there was something at the store that I'd be interested in. In return, I would ask for Mr. Martin by name, so that his colleagues understood that I was his client.
That understanding is not always honored nowadays. Customers are less patient and need someone to assist them as quickly as possible. Experienced salespeople who initially helped potential customers one day may see the same customer another day -- with another salesperson.
Having been on both sides of the relationship, I recognize the importance of developing loyalty, which over time becomes mutually beneficial.
As a customer, I get to know my sales associate. I only give him/her the information that's necessary for him/her to help me the most effectively. I usually am notified in advance of upcoming sales. I sometimes have items held for me a few days if I need more time to decide on something I'm interested in. The sales associate becomes my ally, not an interchangeable part.
As a salesperson, I often ask customers how I can help. If the response is, "Just looking," then I'll reply, "Let me know if you have any questions. Take your time." A smart salesperson will not crowd the customer. After the customer has a few minutes to look around or expresses interest in an item, the salesperson might ask, "Any questions so far?" Whatever the customer's reply is, the goal is that he/she feels at ease to shop.
A good customer/sales associate exchange takes place when the customer shares details about what the customer's needs are, if the customer is traveling, whether there are items on sale. The more information the customer gives, the better able the sales associate can serve the customer.
What do sales associates get out of this? In most stores, a commission for their efforts, which is their livelihood. Experienced clothing professionals will not sell just anything to anyone; they offer options specific to the customer. That takes time, and the sales associate's credibility is on the line to get it right, or else the customer moves on to someone else (s)he can trust.
There are situations where a customer waits for a specific salesperson who did the legwork on the customer's initial visit, but then the customer goes to another salesperson, saying that the person who initially helped is too busy. I actually confronted such a customer when this happened, and (politely) explained that had I known that she was in the store, I would have accommodated her shortly. She was slightly embarrassed but understood that if I can show loyalty toward customers, that I hope it can be reciprocated.
Granted, customers do what's best for them, but courtesy is a two-way street. You'd be surprised, however, at how sales associates remember customers; it's not unlike waiters who remember the patrons who do not tip.
So let the sales associate help you. There's no obligation to buy, but if (s)he can understand what you want and can deliver solid customer service, it's a win-win. Maybe you'll come back to that same person next time.
Monday, November 9, 2009
Closeouts. Relaxed comfort personified... that's what you'll experience in Bills Khakis' M2 pleated front pants. Softer and heavier than their standard fine khakis, these are soft as a vacation daydream, yet tough enough for several seasons. Pleated front Button waist Tab back ...
Bills Khakis work. Period.
Waist: Feels true to size
Pros: Comfortable, Versatile, High Quality
Best Uses: Everyday, Casual Wear, Travel, Office, Going Out
Describe Yourself: Practical, Athletic, Comfort-oriented, Stylish, Classic
Bills Khakis are consistent for having more room in the thigh and for using quality fabric. I keep a spare pair so that when I need them (years later), I'll know that Bills Khakis are going to fit the way I'm used to.
Sunday, November 1, 2009
Wool is the best when it comes to seeking warmth. Comfort level increases from plain wool to Merino wool to cashmere. You can tell by feeling the fabric. Fleece is also a popular option.
When it comes to jackets, navy pea coats are convenient for winter wear. Executives may prefer a full-length cashmere by Loro Piana. Black, tan and charcoal are the colors of choice there.
If cotton is stil your favorite fabric for sweaters, consider cable-knit turtlenecks or cardigans. These remain elegant staples of menswear. Whether the venue is the ski lodge or the stadium, cotton sweaters are a versatile option.
Think comfort first; Style Points are sure to follow.